By the end of this program, learners will have _____ that can help them demonstrate their experience to potential employers.

 1.
Question 1
Fill in the blank: By the end of this program, learners will have _____ that can help them demonstrate their experience to potential employers.

1 / 1 point

ideas for new projects


templates of work products


paid offers for jobs


concrete examples of work

Correct
By the end of this program, learners will have concrete examples of work that can help them demonstrate their experience to potential employers.

2.
Question 2
How can someone in this program put what they have learned into action?

1 / 1 point

By choosing a bid strategy


By scoping a marketing budget


By leaving comments on digital marketers’ social media pages


By building a personal brand

Correct
Someone in this program can put what they learn into action by starting to shape their public persona as a digital marketing or e-commerce specialist—in other words, by building their personal brand.

3.
Question 3
Fill in the blank: Some marketing roles are _____ positions, meaning a marketer works for a single company to market and sell their products.

1 / 1 point

in-house


third-party


contract


agency

Correct
Some marketing roles are in-house positions, meaning a marketer works for a single company to market and sell their products. For example, an in-house Product Marketing Manager at Google creates video and social content for the Google brand.

4.
Question 4
What are the benefits of an in-house marketing role? Select all that apply.

0.75 / 1 point

Gain deep knowledge and expertise in a specific industry.

Correct
An in-house marketer gets to know one company and its products extremely well. As a result, they gain deep knowledge and expertise in a specific industry. This degree of focus also means in-house roles usually come with a structured schedule and clear path to promotion.


Get a clear path to promotion.

Correct
An in-house marketer gets to know one company and its products extremely well. As a result, they gain deep knowledge and expertise in a specific industry. This degree of focus also means in-house roles usually come with a structured schedule and clear path to promotion.


Develop broad and flexible expertise.


Receive a structured schedule.

You didn’t select all the correct answers
5.
Question 5
What are the benefits of an agency role? Select all that apply.

1 / 1 point

Receive unexpected requests.


Collaborate on a variety of initiatives in multiple industries.

Correct
Agency work is project-based, so a marketer in an agency role gets to collaborate on a variety of initiatives in multiple industries. By working with different clients, they can develop a broad and flexible expertise. Also, agencies tend to focus on a few different areas within marketing, like social media or brand-building, so an agency marketer can get to know certain skill sets very well.


Work longer hours.


Get to know certain skill sets very well.

Correct
Agency work is project-based, so a marketer in an agency role gets to collaborate on a variety of initiatives in multiple industries. By working with different clients, they can develop a broad and flexible expertise. Also, agencies tend to focus on a few different areas within marketing, like social media or brand-building, so an agency marketer can get to know certain skill sets very well.