What are ways to collect customer data?

What are ways to collect customer data? Select all that apply.

0.5 / 1 point

Conduct customer interviews

Correct
Customer interviews ask customers directly, often in-person, about their experience with a product or service. Other ways to collect customer data include reviewing previous customer data and analyzing web data.


Review previous customer data

Correct
It is possible that the business already has existing data about its customers. Review this information for details such as location, sales history, and customer service notes. Other ways to collect customer data include conducting customer interviews and analyzing web data.


Assume based on prior experiences

This should not be selected
When creating personas it’s important to base them off data you collect. With assumptions, you risk missing out on insights that could improve your messaging or relationships with customers. Ways to collect customer data include reviewing previous customer data, conducting customer interviews, and analyzing web data.


Analyze web data

 

Answer

Conduct customer interviews

Review previous customer data

Analyze web data (Not Sure about it)