What are the main components of a customer persona?

 1.
Question 1
What are the main components of a customer persona? Select all that apply.

0.5 / 1 point

The personal characteristics the persona represents


The entire set of demographic data for the persona

This should not be selected
Typically, you will only include the characteristic and demographic information necessary to create the persona. Including too much data can be a distraction. The persona components are the persona’s characteristics, their goals, and barriers to achieving their goals.


The goals the persona wants to achieve

Correct
In addition to the goal the persona wants to achieve, you should also include the demographics of who the persona represents, and the barriers keeping them from achieving their goals.


The barriers that keep the persona from achieving their goals

Correct
The persona’s pain points are another way to think of their barrier. In addition to the barrier, you should also include the persona’s characteristics, and the goal they want to achieve.

 

Answer

The personal characteristics the persona represents

 The goals the persona wants to achieve

The barriers that keep the persona from achieving their goals