Why would you create customer personas?

Why would you create customer personas? Select all that apply.

1 / 1 point

To better understand the customer’s perspective

Correct
By creating customer personas, you can better understand and relate to the customers’ point of view. Personas also make it easier to create customized content and effective ad targeting.


To create effective ad targeting

Correct
Effective ad targeting helps you get your ads displayed to potential customers. Customer personas help you identify ad targeting options, such as interests, topics, and locations. Personas also help you better understand the customer’s perspective and make it easier to create customized content.


To develop the budget


To make it easier to create customized content

Correct
By creating personas, you can better understand how the customer thinks, what they want to achieve, and what is holding them back from achieving it. Personas also make it easier to better understand the customer’s perspective and create effective ad targeting.

 

Answer

To better understand the customer’s perspective

To create effective ad targeting

To make it easier to create customized content