What are the main components of a customer persona? Select all that apply.
1 / 1 point
The goals the persona wants to achieve
Correct
In addition to the goal the persona wants to achieve, you should also include the demographics of who the persona represents, and the barriers keeping them from achieving their goals.
The barriers that keep the persona from achieving their goals
Correct
The persona’s pain points are another way to think of their barrier. In addition to the barrier, you should also include the persona’s characteristics, and the goal they want to achieve.
The personal characteristics the persona represents
Correct
When creating a customer persona, include who the persona is, also called their characteristics. A customer’s characteristics include their demographics. Customer personas also include the goal the persona wants to achieve and their barrier from achieving that goal.
The entire set of demographic data for the persona
Answer
The goals the persona wants to achieve
The barriers that keep the persona from achieving their goals
The personal characteristics the persona represents
Why would you create customer personas? Select all that apply.
1 / 1 point
To develop the budget
To better understand the customer’s perspective
Correct
By creating customer personas, you can better understand and relate to the customers’ point of view. Personas also make it easier to create customized content and effective ad targeting.
To make it easier to create customized content
Correct
By creating personas, you can better understand how the customer thinks, what they want to achieve, and what is holding them back from achieving it. Personas also make it easier to better understand the customer’s perspective and create effective ad targeting.
To create effective ad targeting
Correct
Effective ad targeting helps you get your ads displayed to potential customers. Customer personas help you identify ad targeting options, such as interests, topics, and locations. Personas also help you better understand the customer’s perspective and make it easier to create customized content.
Answer
To better understand the customer’s perspective
To make it easier to create customized content
To create effective ad targeting
Question 3
What are ways to collect customer data? Select all that apply.
1 / 1 point
Analyze web data
Correct
The web data could be from social media analytics or from website analytics. Often this web data includes demographic and location information. Other ways to collect customer data include reviewing previous customer data and conducting customer interviews.
Conduct customer interviews
Correct
Customer interviews ask customers directly, often in-person, about their experience with a product or service. Other ways to collect customer data include reviewing previous customer data and analyzing web data.
Review previous customer data
Correct
It is possible that the business already has existing data about its customers. Review this information for details such as location, sales history, and customer service notes. Other ways to collect customer data include conducting customer interviews and analyzing web data.
Assume based on prior experiences
Answer
Analyze web data
Conduct customer interviews
Review previous customer data
Question 4
Fill in the blank: _____ are information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location.
1 / 1 point
Demographics
Quotes
Barriers
Goals
Correct
Demographics are often incorporated into customer personas. There are many ways to collect demographic data including interviews, web data, and existing customer data.
Answer
Demographics
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