76) ________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market.
A) Idea screening
B) Idea generation
C) Concept testing
D) Product development
E) Product manufacturing
Answer: B
Diff: 2 Page Ref: 261
AACSB: Analytic Skills
Skill: Application
Objective: 9-2
77) Which of the following is the most likely reason that employees at your firm regularly attend trade shows and seminars?
A) to analyze the product life cycle
B) to test new-product concepts
C) to get new-product ideas
D) to test market new products
E) to implement a team-based new-product development approach
Answer: C
Diff: 2 Page Ref: 262
AACSB: Reflective Thinking Skills
Skill: Application
Objective: 9-2
78) JoAnn Fabrics, Inc. has just created a new combination of colors and fabric types. The firm wants to be sure of the way consumers think about its new product. The firm is concerned with the product ________.
A) idea
B) screening
C) image
D) commercialization
E) presentation
Answer: C
Diff: 2 Page Ref: 264
AACSB: Analytic Skills
Skill: Application
Objective: 9-2
79) Which of the following is a product concept?
A) a battery-powered all-electric car
B) a pocket-size digital music player
C) an energy efficient humidifier
D) a thin, lightweight laptop with extended battery life appealing to students and young professionals who want access to their computer anywhere, anytime
E) a high-tech, stylish running shoe
Answer: D
Diff: 2 Page Ref: 264
AACSB: Analytic Skills
Skill: Application
Objective: 9-2
80) A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively. They came up with an idea for a pair of blurry goggles. They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated. The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was ________.
A) a prototype
B) a component part
C) a synergistic model
D) a product image
E) a product idea
Answer: A
Diff: 2 Page Ref: 266
AACSB: Analytic Skills
Skill: Application
Objective: 9-2
81) P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________.
A) why many companies engage in test marketing
B) one of the problems associated with test marketing
C) why prototypes are so important
D) how idea screening can make a product a commercial success
E) the variety of sources for idea generation
Answer: B
Diff: 2 Page Ref: 267
AACSB: Reflective Thinking Skills
Skill: Application
Objective: 9-2
82) Yummy Peanut Butter has a new peanut butter and bacon product and finds a small number of representative test cities. The company plans to use the results to forecast national sales and profits. Yummy is using ________.
A) controlled test markets
B) simulated test markets
C) standard test markets
D) random test markets
E) single-city test markets
Answer: C
Diff: 2 Page Ref: 267
AACSB: Analytic Skills
Skill: Application
Objective: 9-2
83) P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before P&G could.
A) commercialization
B) business analysis
C) idea generation
D) screening
E) product concept development
Answer: A
Diff: 3 Page Ref: 268
AACSB: Analytic Skills
Skill: Application
Objective: 9-2
84) Flurrbies, a brand of winter accessories that fell in and out of favorability with customers quickly, is an example of a ________.
A) style
B) fashion
C) fad
D) product idea
E) market strategy
Answer: C
Diff: 2 Page Ref: 274
AACSB: Analytic Skills
Skill: Application
Objective: 9-3
85) Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose, a character from an animated television series originally broadcast in the '50s and '60s. The company's version of Rocky the Flying Squirrel, another character from the show, targeted to baby boomers was a strong success. They need to make the new launch strategy for Bullwinkle consistent with the intended ________.
A) pricing
B) product position
C) brand extension
D) prototype
E) fad
Answer: B
Diff: 2 Page Ref: 275
AACSB: Reflective Thinking Skills
Skill: Application
Objective: 9-3
86) Apple's iPod has been called "one of the greatest consumer electronics hits of all time." More than 120 million iPods have been sold, and the iPod captures more than 70 percent of the music player market. This success has attracted many large, resourceful competitors. The iPod is in the ________ stage of the product life cycle.
A) introduction
B) product development
C) maturity
D) decline
E) adoption
Answer: C
Diff: 2 Page Ref: 277
AACSB: Analytic Skills
Skill: Application
Objective: 9-3
87) Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC.
A) introduction
B) growth
C) maturity
D) decline
E) adoption
Answer: C
Diff: 2 Page Ref: 277
AACSB: Analytic Skills
Skill: Application
Objective: 9-3
88) Over the past 100 years or so, Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world. Crayola crayons are in the ________ stage of the PLC.
A) introduction
B) growth
C) maturity
D) decline
E) incubation
Answer: C
Diff: 2 Page Ref: 277
AACSB: Analytic Skills
Skill: Application
Objective: 9-3
89) When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was ________.
A) modifying the market
B) modifying the pricing strategy
C) modifying the distribution
D) modifying the product
E) dropping the product
Answer: D
Diff: 2 Page Ref: 278
AACSB: Analytic Skills
Skill: Application
Objective: 9-3
90) P&G has sold off a number of lesser or declining brands such as Oxydol detergent and Jif peanut butter. In these examples, management decided to ________ the products.
A) further test
B) maintain
C) drop
D) harvest
E) ignore the test market results of
Answer: C
Diff: 2 Page Ref: 279
AACSB: Analytic Skills
Skill: Application
Objective: 9-3
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