Which of the following does NOT belong to the materials and parts group of industrial products?

16) Which of the following does NOT belong to the materials and parts group of industrial products?

A) farm products such as wheat

B) natural products such as iron ore

C) repair and maintenance items

D) petroleum                 

E) lumber

Answer:  C

Diff: 2        Page Ref: 227-228

Skill:  Concept

Objective:  8-1

17) Paper, pencils, paint, nails, and brooms are examples of ________.

A) supplies

B) capital items

C) raw materials

D) specialty products

E) installations

Answer:  A

Diff: 2        Page Ref: 228

Skill:  Concept

Objective:  8-1

18) ________ consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization.

A) Person marketing

B) Organization marketing

C) Internal marketing

D) Service variability

E) Intelligence marketing

Answer:  B

Diff: 2        Page Ref: 228

AACSB:  Communication Abilities

Skill:  Concept

Objective:  8-1

19) ________ consists of activities undertaken to create, maintain, or change attitudes toward particular people.

A) Corporate image marketing

B) Person marketing

C) Social marketing

D) Organization marketing

E) Intermarket marketing

Answer:  B

Diff: 1        Page Ref: 228

AACSB:  Communication Abilities

Skill:  Concept

Objective:  8-1

20) ________ involves activities undertaken to create, maintain, or change attitudes toward particular cities, states, and regions.

A) Idea marketing

B) Place marketing

C) Organization marketing

D) Social marketing

E) Interactive marketing

Answer:  B

Diff: 1        Page Ref: 229

AACSB:  Communication Abilities

Skill:  Concept

Objective:  8-1

21) ________ is defined as the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society.

A) Unsought product marketing

B) Internal marketing

C) Social marketing

D) Product line

E) Interactive marketing

Answer:  C

Diff: 1        Page Ref: 229

AACSB:  Ethical Understanding and Reasoning Abilities

Skill:  Concept

Objective:  8-1

22) Public health campaigns to reduce alcoholism, drug abuse, smoking, and obesity are all examples of ________.

A) specialty products

B) social marketing

C) shopping products

D) consumer products

E) responsibility marketing

Answer:  B

Diff: 2        Page Ref: 229

AACSB:  Ethical Understanding and Reasoning Abilities

Skill:  Concept

Objective:  8-1

23) Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________ such as quality, features, and style and design.

A) package labeling

B) product attributes

C) support services

D) product mixes

E) marketing tools

Answer:  B

Diff: 2        Page Ref: 230

AACSB:  Communication Abilities

Skill:  Concept

Objective:  8-2

24) ________ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked to customer value and satisfaction.

A) Packaging

B) Product quality

C) Total quality management

D) Specialty product marketing

E) Positioning

Answer:  B

Diff: 2        Page Ref: 230

Skill:  Concept

Objective:  8-2

25) ________ is an approach in which all the company's people are involved in constantly improving the products, services, and business processes.

A) Product quality

B) Brand equity

C) Total quality management

D) Branding

E) Positioning

Answer:  C

Diff: 2        Page Ref: 230

Skill:  Concept

Objective:  8-2

26) What are the two dimensions of product quality?

A) consistency and level

B) performance and resistance

C) design and innovation

D) conformance and style

E) feature and design

Answer:  A

Diff: 2        Page Ref: 230

Skill:  Concept

Objective:  8-2

27) Which of the following types of quality refers to freedom from defects and consistency in delivering a targeted level of performance?

A) value

B) product

C) level

D) conformance

E) design

Answer:  D

Diff: 2        Page Ref: 230

Skill:  Concept

Objective:  8-2

28) A sensational ________ may grab attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance.

A) design

B) style

C) experience

D) service-profit chain

E) augmented product

Answer:  B

Diff: 2        Page Ref: 230

Skill:  Concept

Objective:  8-2

29) ________ contributes to a product's usefulness as well as to its looks.

A) Style

B) Design

C) Conformance quality

D) Brand

E) Functionality

Answer:  B

Diff: 2        Page Ref: 230

Skill:  Concept

Objective:  8-2

30) A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

A) service

B) brand

C) co-branding

D) internal marketing

E) external marketing

Answer:  B

Diff: 1        Page Ref: 231

AACSB:  Communication Abilities

Skill:  Concept

Objective:  8-2