Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier

1) Which of the following is NOT a typical supply chain member?

A) resellers

B) customers

C) intermediaries

D) government agencies

E) raw materials supplier

Answer:  D

Diff: 1        Page Ref: 340

Skill:  Concept

Objective:  12-1

2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

A) Downstream from

B) Upstream from

C) Disintermediated from

D) Horizontal to

E) Parallel with

Answer:  B

Diff: 2        Page Ref: 340

Skill:  Concept

Objective:  12-1

3) Another term for the supply chain that suggests a sense and respond view of the market is ________.

A) supply and demand chain

B) demand chain

C) channel of distribution

D) distribution channel

E) physical distribution

Answer:  B

Diff: 2        Page Ref: 340

Skill:  Concept

Objective:  12-1

4) When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

A) value delivery network

B) channel of distribution

C) supply chain

D) demand chain

E) conventional distribution channel

Answer:  A

Diff: 1        Page Ref: 341

Skill:  Concept

Objective:  12-1

5) Most producers today sell their goods directly to ________.

A) final users

B) final users and marketing members

C) intermediaries

D) warehouses

E) third-party logistics providers

Answer:  C

Diff: 2        Page Ref: 341

Skill:  Concept

Objective:  12-1

6) From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

A) channel members

B) distributors

C) consumers

D) manufacturers

E) marketers

Answer:  C

Diff: 2        Page Ref: 342

Skill:  Concept

Objective:  12-1

7) Producers benefit from using intermediaries because they ________.

A) offer greater efficiency in making goods available to target markets

B) bring a fresh point of view to strategy development

C) eliminate risk

D) are generally backlogged with orders

E) refuse to store products for longer than a few days

Answer:  A

Diff: 3        Page Ref: 342

Skill:  Concept

Objective:  12-1

8) Intermediaries play an important role in matching ________.

A) dealer with customer

B) supply and demand

C) product to region

D) manufacturer to product

E) information and promotion

Answer:  B

Diff: 2        Page Ref: 342

Skill:  Concept

Objective:  12-1

9) Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

A) time, need, and form

B) place, possession, and form

C) time, place, and possession

D) place, time, and need

E) place, need, and distribution

Answer:  C

Diff: 2        Page Ref: 342

Skill:  Concept

Objective:  12-1

10) Which of the following is NOT a key function that intermediaries play in completing transactions?

A) promotion

B) information

C) matching

D) risk taking

E) negotiation

Answer:  D

Diff: 3        Page Ref: 343

Skill:  Concept

Objective:  12-1

11) Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

A) physical distribution

B) promotion

C) financing

D) risk taking

E) storing goods

Answer:  B

Diff: 3        Page Ref: 343

Skill:  Concept

Objective:  12-1

12) In a(n) ________ channel, the same member both produces and distributes a product or service.

A) tiered

B) direct

C) horizontal

D) vertical

E) exclusive

Answer:  B

Diff: 2        Page Ref: 343

Skill:  Concept

Objective:  12-1

13) In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.

A) depth

B) complexity

C) involvement

D) length

E) width

Answer:  D

Diff: 2        Page Ref: 343

Skill:  Concept

Objective:  12-1

14) At minimum, a marketing channel consists of a producer and a(n) ________.

A) wholesaler

B) agent

C) broker

D) intermediary

E) customer

Answer:  E

Diff: 3        Page Ref: 343

Skill:  Concept

Objective:  12-1

15) To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.

A) less distance between producer and end consumer

B) less control

C) fewer potential ideas

D) higher taxes

E) fewer channel partners

Answer:  B

Diff: 2        Page Ref: 344

Skill:  Concept

Objective:  12-1