Which of the following is/are examples of product line length?

86) Which of the following is/are examples of product line length?

A) hamburger and cheeseburger

B) hamburger and apple pie

C) Coke and Diet Coke

D) A and C

E) all of the above

Answer:  D

Diff: 3        Page Ref: 234

AACSB:  Analytic Skills

Skill:  Application

Objective:  8-2

87) Manor Plaza Barber's customers have noticed that the quality of a haircut depends on who provides it as well as when, where, and how it is provided. What have the customers noticed?

A) service intangibility

B) service inseparability

C) service variability

D) service perishability

E) service distinction

Answer:  C

Diff: 2        Page Ref: 238

AACSB:  Analytic Skills

Skill:  Application

Objective:  8-3

88) The impossibility of a barber storing haircuts for later sale is an example of which of the following?

A) service intangibility

B) service inseparability

C) service variability

D) service perishability

E) low-context services

Answer:  D

Diff: 2        Page Ref: 238

AACSB:  Analytic Skills

Skill:  Application

Objective:  8-3

89) Christopher Messenger rents storage space to college students who go home for the summer but do not want to haul all of their property home and back. The business is profitable during the summer months, but when the storage space is unoccupied in the off-season, Christopher is losing money. What characteristic of service is most likely the source of Christopher's problem?

A) intangibility

B) perishability

C) personalization

D) variability

E) inseparability

Answer:  B

Diff: 2        Page Ref: 238

AACSB:  Reflective Thinking Skills

Skill:  Application

Objective:  8-3

90) Gina's Nail Salon is serious about pleasing its customers. Employees are trained to immediately and pleasantly respond to any customer complaints, and they are empowered to offer discounts and free add-ons to customers who believe they have received anything less than the best service. Gina's Nail Salon focuses on ________.

A) differentiating its offer

B) good service recovery

C) internal marketing

D) image marketing

E) productivity

Answer:  B

Diff: 2        Page Ref: 242

AACSB:  Analytic Skills

Skill:  Application

Objective:  8-3

91) Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna, even though the Kroger tuna costs $0.15 less per can. Chicken of the Sea has brand ________.

A) extension

B) equity

C) specialty

D) service

E) endurance

Answer:  B

Diff: 2        Page Ref: 243

AACSB:  Analytic Skills

Skill:  Application

Objective:  8-4

92) A manager of a Holiday Inn said, "We have power and value in the market and people are willing to pay for it." This manager is referring to ________.

A) social marketing

B) specialty products

C) brand equity

D) line filling

E) product length

Answer:  C

Diff: 2        Page Ref: 243

AACSB:  Analytic Skills

Skill:  Application

Objective:  8-4

93) Costco's Kirkland products are an example of a(n) ________.

A) organizational brand

B) support brand

C) private brand

D) sponsorship brand

E) manufacturer's brand

Answer:  C

Diff: 2        Page Ref: 246

AACSB:  Analytic Skills

Skill:  Application

Objective:  8-4

94) An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

A) line extension

B) brand extension

C) multibranding

D) new brands

E) rebranding

Answer:  B

Diff: 2        Page Ref: 250

AACSB:  Analytic Skills

Skill:  Application

Objective:  8-4

95) Each new iPod product introduction advances the causes of democratizing technology and approachable innovation. iPod, an expert at fostering customer community, has been ranked one of the Breakaway Brands by the brand consultancy Landor Associates. iPod is positioned on ________.

A) attributes

B) benefits

C) variation

D) selection

E) beliefs and values

Answer:  E

Diff: 2        Page Ref: 245

AACSB:  Reflective Thinking Skills

Skill:  Application

Objective:  8-4

96) To reduce problems associated with the intangibility of the services offered by a restaurant, the restaurant owner would be most likely to do which of the following?

A) lower entree prices between 4 p.m. and 6 p.m.

B) provide clean tablecloths and cloth napkins for each new customer

C) empower employees to handle customer complaints

D) offer a service guarantee to ensure customers that food quality will be consistent

E) offer regular employee workshops focusing on customer service

Answer:  B

Diff: 3        Page Ref: 236

AACSB:  Reflective Thinking Skills

Skill:  Critical Thinking

Objective:  8-3

97) Which of the following is the most important for product designers to consider as they develop a product?

A) which product features can be added to create higher-level models

B) how the product appears

C) what the product's technical specifications are

D) how customers will use and benefit from the product

E) how the product is packaged to attract spontaneous purchases

Answer:  D

Diff: 3        Page Ref: 231

AACSB:  Reflective Thinking Skills

Skill:  Critical Thinking

Objective:  8-2